Today's post is a search in the paths of color. I want to share a pretty delightful and unique find: Ken Nordine’s 1966 album Colors. Probably some of you are familiar with his voice, since he has participated in work with brands like Levi’s and Taster’s Choice. Actually this album began as an ad campaign for the Fuller Paint Company, each one running individually as part of a series of scheduled spots (originally just 9 colors), and I imagine it was quite challenge to carry out the advertisement of color in a medium like radio.

It is a great mixture of commerce and art, and in occasions, even involves social and political issues. In addition, what I find truly fascinating in a designer perspective is the capacity to imbue colors with a certain personality. The exercise of imagining a personification of elements like color can evoke rich rich mind pictures about how they make us feel, and in a deeper sense, about how we experience their intrinsic message.